Throughout the decade, the ultimate aim of Asava is to propose the notion and meaning of ‘timeless beauty’ to every woman. For Asava, beauty involves the state of being contented with yourself and the process of thinking. To understand the meaning of timeless is when one realizes the three factors of time, embracing the past, understanding the present and looking forward to the future. And once one’s understanding of self, internal factor, and understanding of the world, external factor, synchronized the true beauty will rise. These factors altogether create the permanent self contentment, the state of being peaceful and serenity from within — solitude.
Asava Autumn/Winter 2018 Collection therefore conveys the significant essence of life, the state of solitude, translated into the moving forward collection as a new chapter of Asava where the main philosophy and belief come with a perfect mix of something new and exciting.